Thursday, April 22, 2010: The technology that may revolutionise the way we watch TV is finally about to go public! The first batch of 3-D TVs will go on sale today after retailers and firms preponed their launch dates to entice consumers to embrace this innovative technology.
Electronics giant Samsung stormed ahead of its rivals LG, Panasonic and Sony by suddenly bringing forward the launch of its 3-D TVs to today.
The South Korean group had previously planned to launch its £1,800 C7000 model on 27 April, 2010, with an expensive advertising campaign.
The 100 cm (40") TV will go on sale today at the famous retailer John Lewis's flagship Oxford Street store, reports the Telegraph. Consumers would be able to buy it at other John Lewis stores and selected Comet and Curry's shops from the weekend. The slight dampener is that to watch any content in 3-D consumers will have to fork out an extra £349 on a Blu-Ray player as no content is currently broadcast in 3-D. There is a special offer though. If customers buy both, consumers would be offered two pairs of special glasses-for the 3D effect – and a 3-D DVD of Monsters vs Aliens for free.
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